TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.