TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Comscore Data Divas at CES C Space
Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Ad...