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14 julho - 16 julho, 2025
- Este evento já aconteceu -
The 2025 ANA Digital & Social Media Conference brings together industry leaders and innovative brands to tackle today's most pressing digital marketing challenges.
This year's program, including the Comscore session on July 14 from 335p to 410p, focuses on the most critical areas shaping our industry: the evolving creator economy and its impact on brand storytelling, the maturation of social commerce, breakthrough approaches to performance measurement, and privacy-centric marketing in a cookieless world.
To connect with us at the Digital and Social Media Conference visit this link.
For more details visit the event page at https://www.ana.net/content/show/id/ms-dsmc-jul25-agenda
Popcorn + Posts: Using Box Office Data and Social Buzz To Power Smarter Marketing
14 julho : 15:40 - 16:15 PT
Jackelyn Keller
Chief Marketing OfficerComscore
Paul Dergarabedian
Senior Media AnalystComscore
The first days after a movie's release are critical—box office revenue and streaming success often depend on early performance across screens and social platforms. Join Comscore's Jackelyn Keller and Paul Dergarabedian as they explore how box office trends and cross-platform social buzz reveal what drives audiences to watch, engage, and convert. This session uncovers genre patterns, rating-based lifecycle curves, and standout titles that defied streaming expectations. For brands, publishers, OEMs, and ad tech platforms, these insights unlock smarter marketing strategies—from pre-release campaign planning to post-release optimization—helping ensure titles not only open strong but sustain momentum across platforms.
The first days after a movie's release are critical—box office revenue and streaming success often depend on early performance across screens and social platforms. Join Comscore's Jackelyn Keller and Paul Dergarabedian as they explore how box office trends and cross-platform social buzz reveal what drives audiences to watch, engage, and convert. This session uncovers genre patterns, rating-based lifecycle curves, and standout titles that defied streaming expectations. For brands, publishers, OEMs, and ad tech platforms, these insights unlock smarter marketing strategies—from pre-release campaign planning to post-release optimization—helping ensure titles not only open strong but sustain momentum across platforms.