TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Targeting Gen Z in the UK market
Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ir...