TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.