TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Memorial Weekend Box Office Swims to Solid Results!
Paul and Mike discuss the dominance of “The Little Mermaid” over Memorial weekend and the importance of having a diverse slate of films (including four other notable newcomers) that along with the hol...
Thunderbolts and Lightning
This week Paul and Mike discuss how the theatrical marketplace is continuing to move back into a more “normal” cycle and how not every movie is destined to over achieve but that doesn’t mean theatres...