TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Key takeaways from the IAB Annual Leadership Meeting 2024